Mayville State
University
Driving Enrollment Growth Through a Consistent, Multi-Channel Digital Strategy
The Challenge
Mayville State University needed a strategic digital marketing approach that could increase awareness among prospective students while supporting enrollment growth across multiple academic programs.
The goal was to reach the right audiences consistently while highlighting specific degree programs throughout the year.
The Strategy
Leighton Engage partnered with Mayville State University to develop and execute a long-term, data-driven digital marketing program built to increase visibility and drive engagement with prospective students and their parents.
The strategy focused on maintaining a consistent brand presence while supporting key programs with targeted campaign initiatives.
Using a mix of advanced audience targeting, first-party data, and cross-channel digital tactics, including hyper-targeted address match strategies, we connected with prospective students and their parents across the platforms they use most.
This integrated approach kept Mayville State top-of-mind throughout the decision-making process while ensuring messaging reached the right audience at the right time.
Focused On Results
7.14%
enrollment increase
from fall 2024 to fall 2025
15.9%
enrollment growth
from fall 2023 to fall 2025
7.93%
FTE enrollment
increase year-over-year
Record
Full-Time equivalent (FTE)
enrollment in fall 2025
16.8%
FTE enrollment
increase compared to 2023
The Impact
By combining a strong brand foundation with targeted program campaigns, Mayville State University was able to maintain consistent visibility, reach prospective students more effectively, and drive measurable enrollment growth.
The partnership demonstrates how a structured, multi-channel digital marketing strategy can build momentum and produce long-term results.
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