This client had a social media presence in the past. However, the employee managing social media became too busy to continue with this task. The social media presence started to fade and the owner realized the importance of becoming engaged with his social audience again. He assigned the task to an employee without much social media experience, in regards to managing business pages. The client needed help training his employee, but did not need a company managing his social media efforts.
Three-month content building, social posting, and client training.
In three months the client learned:
- Facebook best practices
- LinkedIn best practices
- Reading and understanding analytics
- Content building
- Content calendar creation
- Information collection
- Scheduling tools and tactics
- How to boost a Facebook post