Programmatic Preroll Video
This university was doing a lot of inbound marketing as well as broad audience marketing and they needed to reach out to potential students and their families outside of their current follower-base. They were running a short campaign to help boost in-person campus visits and were looking for a tactic outside of what they were currently doing.
This university had great video assets on its website. We decided to utilize those assets and cut them down into a 15-second spot to create an engaging pre-roll video. This tactic was utilized because of its advanced targeting abilities and because it is a more intrusive tactic than what they were currently doing.