4 Benefits of the Pillar Approach to Content Creation
Even to those who understand its value, content can be a bit of a sticking point. And I understand why. It's time intensive, it can be difficult, and...
Posts about
Inbound Marketing
What Are Offers and Why Do I Need Them?
All the steps in the Inbound methodology are important, but the convert step, in my eyes, is the sweet spot in the process. The conversion stage is...
What Place Does Media Planning and Buying Have in Marketing?
At Leighton Interactive, we have a knack for making things happen. Do you need more leads, more prominence in your market, and/or more conversions?...
How to Set a SMART Goal for Marketing
To properly frame the importance of a SMART goal, I’d like to start at the beginning. When establishing a business, you decide what you will do, who...