Leighton Engage Blog

Most small and mid-sized businesses aren't suffering from a lack of data. They're suffering from too much of it. Marketers are now handling 230% more...

The businesses that shine in Q4 have one thing in common. They're the ones who have built the strongest foundation of trust. Keep reading to learn...

If you're feeling like your business should be performing better given the quality of what you offer, you're not alone. Many talented business owners...

What if I told you the 8-second attention span research that overturned the marketing world a few years ago is a fraud? 

Video is a unique tool to develop brand affinity. When created, promoted, and optimized correctly, video can close the gap between you and your...

Email marketing: it's one of the longest-standing digital marketing concepts. And while most digital marketing strategies have changed completely...

Ask a group of marketers what they test, and you'll get the same short list: subject lines, ad creative, CTA buttons, and headlines. Rarely does...

Every company has a marketing goal or two—a challenge they’re up against or a concern they want addressed. Whether it’s to increase engagement on...

Writing is likely not at the top of your growing list of things to do. Even if you are a jack of all trades in your field and able to handle just...