Leighton Engage Blog

All the steps in the Inbound methodology are important, but the convert step, in my eyes, is the sweet spot in the process. The conversion stage is...

Writing is likely not at the top of your growing list of things to do. Even if you are a jack of all trades in your field and able to handle just...

As a marketer, there is one thing I rely on to guide my decisions regarding future strategy and past efforts—data. Fortunately, in today’s digital...

If you publish great content and nobody shows up to read it, is it still great? Sometimes the blogs you put the most thought and effort into end up...

At Leighton Interactive, we have a knack for making things happen. Do you need more leads, more prominence in your market, and/or more conversions?...

One of the biggest differentiators between digital marketing and traditional marketing is the data and analytics. We can access so much data...

No matter who you ask, LinkedIn is often a source of anxiety for professionals. It's a platform that has many gray areas—should you be professional...

If you are trying to attract the attention and support from prospective and current college students, let an agency take some weight off of your...

To properly frame the importance of a SMART goal, I’d like to start at the beginning. When establishing a business, you decide what you will do, who...

Tools are constantly evolving. Humans have been forever upgrading the tools our ancient ancestors invented to make our lives easier. For instance,...