What Place Does Media Planning and Buying Have in Marketing?
At Leighton Interactive, we have a knack for making things happen. Do you need more leads, more prominence in your market, and/or more...
10 Digital Marketing Analytics Mistakes to Avoid Like the Plague
One of the biggest differentiators between digital marketing and traditional marketing is the data and analytics. We can access so much data...
LinkedIn Tools For Success
No matter who you ask, LinkedIn is often a source of anxiety for professionals. It's a platform that has many gray areas—should you be...
5 Tactics Agencies Use When Advertising to College Students
If you are trying to attract the attention and support from prospective and current college students, let an agency take some weight off of your...
How to Set a SMART Goal for Marketing
To properly frame the importance of a SMART goal, I’d like to start at the beginning. When establishing a business, you decide what you will do,...
The Best Digital Design Toolkit for UX
Tools are constantly evolving. Humans have been forever upgrading the tools our ancient ancestors invented to make our lives easier. For instance,...
The Role of Email Marketing Within Your Marketing Strategy
Creating and planning your upcoming marketing strategy? Is email marketing part of it? If not, it's a huge miss—let me tell you why.
What are Calls-To-Action? And Does My Website Need Them?
A call-to-action, known in our inbound marketing world as a “CTA,” is not a new idea. In fact, the concept of a CTA has been around for quite a...
Facebook Advertising Dos and Don'ts
Let's face it—Facebook Ads aren't going away anytime soon, in fact, they are only becoming more relevant. If your business hasn't jumped on the...
Why Video Performs Better On Social Media
Let’s try something. I want you to try and recall the last time you went without social media for a day. It’s probably been a hot minute. Now, I...